How To Go From Activating The Wrong Muscles, Getting Zero Glute Results, and Wasting Time On Outdated Advice
To Finally Getting Your Glutes To Fire And Grow, By Restoring Your Glute Platform
In As Little As 10 Minutes a Day
30-day guarantee. No fluff. No fine print.
It's strange to finally feel sore glutes after a workout. Is it weird that I want to sit on a heat pack?
- Abby, BBB member
You're not imagining it.
You can do the "best" glute exercises...
Squats. Hip thrusts. Kickbacks. All of it.
And still feel nothing.
That's what makes glute training seem so unfair.
The movements look right. They feel like effort.
But somehow your glutes don't respond the way they're supposed to.
In fact, a 2020 study in the Journal of Sports Science & Medicine showed you can do the 'best' glute exercises while barely using your glutes at all.
We now know it's not because of your genetics.
It's not because of a lack of 'mind-muscle connection'... (whatever that is)
And no, it's not because you need to work harder.
(If doing more reps was going to fix it, it would have fixed it already.)
So if you've ever done glute exercises and felt like something was just... missing...
Or the results you got for your effort just didn't add up...
You're not crazy for feeling that. It's a real thing.
It's Not You. It's the Model We've Been Using.
For years, the fitness industry has pushed a simple formula:
Do glute exercises → get glute results.
But if it was really that simple we wouldn’t have so many people still asking:
“Why won’t my glutes grow no matter what I do?”
You trusted the advice. You did the work.
Why didn't you get what you were promised?
It's clearly not a lack of effort.
(Or a lack of protein: if you're seeing results elsewhere, you're getting enough to build glutes.)
It's a blind spot in the way most programs are designed.
They're built on the assumption that glute activation is automatic.
That if you do the "best" exercises, your glutes are guaranteed to switch on.
But they're overlooking something vital:
Your glutes aren't like most other leg muscles.
Your calves are the only muscles that can point your toes.
Your quads in your thigh are the only muscles that can straighten your knee.
So for these muscles...
Movement. Guarantees. Activation.
Because there's no backup muscles. No 'Plan B'.
But when it comes to hip movement? Your body has options.
It might use your glutes...
Or it might use your hamstrings, inner thighs, or even your lower back to get the job done.
So unlike your calves or your quads, your glutes don't have to fire.
And they won't... unless the right conditions are in place.
That's why you can do "glute" exercises but not see any results.
Most programs miss this entirely because they don't realize it's happening.
Which is why results feel random:
Two people. Same program.
One feels it. One doesn't.
And no one explains why.
They'll say it's a mindset issue. Or genetics.
But it's not.
It's the outdated model they're using.
And new research isn't just showing us why the old model fails...
For the first time, it's revealing the full picture of what our glutes actually need to fire consistently.
You've Done the Work.
This Is The Part No One Taught You.
Most programs jump straight to the "hardest" glute exercises.
Squats. Hip thrusts. Kickbacks. The usual suspects.
But hard work doesn't grow your glutes...
if your body is choosing other muscles to do the work.
New evidence shows that the muscles your body chooses to use isn’t random.
It’s actually quite predictable.
More importantly, this decision your body makes -- glutes or “not glutes”...
is something you can control.
Once you understand which conditions influence the decision…
you can start shifting it in your favor.
That’s where Build a Better Butt comes in.
It doesn’t start with more reps or louder cues.
It starts by restoring what I call your Glute Platform --
the internal foundation your glutes need to fire properly.
Because research is revealing something we didn't know before:
Your glutes are powerful... but only when that foundation is stable.
If your system senses instability, your body tightens muscles around the hip to protect itself:
Your hamstrings. Your hip flexors. And your glutes.
It's quite a clever system.
The problem with that is...
Your glutes can only do one job at a time.
They can stabilize...
or they can move...
but not both together.
If they’re busy bracing, they’re not available to help you lift, sprint, or thrust.
And even the “best” glute exercises will feel like your thighs or back are doing the work...
because they are.
That’s why Build a Better Butt doesn’t just activate your glutes.
It also creates the internal conditions that free your glutes to do what they’re built for.
Once your Glute Platform is working, your glutes shift from 'stabilize' mode to 'DRIVE'.
You feel more control. More connection. More power.
Even simple movements feel different:
Stronger. More targeted.
Like your glutes are finally doing the job they were supposed to.
What you’ll discover inside:
When "glute" exercises don't activate glutes
...how to spot it instantly, and how to fix it (you can't unsee this, it's everywhere).
What makes your thighs and hamstrings take over
...and how to put your glutes back in charge.
How to unlock your Glute Platform
...so you can stop wondering and start knowing every rep will count.
Which popular cues are shutting your glutes down, and what to use instead
...because if 'squeeze your glutes' worked, we wouldn't be here.
A step-by-step system that meets you where you're at
No gym.
No gear.
No guesswork.
Just better glutes.
From home.
In 10 minutes a day.
This isn't another list of glute exercises.
This is a map.
A framework that shows you what's missing... and how to find it.
30 Days Money Back Guarantee
How It Works
You wake up in the morning, put coffee on.
You realize you've got a few minutes before you have to be anywhere, so you log in and hit play on whichever Build a Better Butt drill/exercise you've been feeling lately.
You get on the floor and follow along with the guided video. You know Stu's cues (and dumb jokes) off by heart but it never hurts to hear them again as you go, right?
Actually, you're glad you did -- one of the technique tips somehow makes more sense today, or your body 'gets it' better.
Either way, you immediately feel your glutes connecting even harder than yesterday. Boom!
Still kind of weird how a simple floor-based exercise can work your glutes so intensely.
You decide to finish up with one of the follow-along Glute Flow sequences that have been hitting the spot. That new/old cue is feeling SUPER good. Damn.
Okay, so one of the bracing positions still feels a bit awkward but it's definitely easier than when you first tried it last week. Maybe getting better at that is why your glutes are just... more "on" ... today?
Anyway. You get up off the floor. It's 14 minutes since you put the coffee on. It's gone a bit cold.
Oops.
Worth it, though.
Walking feels... different. Easier. Kind of 'floaty'. Definitely feeling glutes.
You wonder if microwaving coffee makes it taste as bad as they say.
Traditional Way
Assumes glutes activate automatically
Ongoing membership fees
Focuses on heavier, harder exercises in the hope your glutes will switch on
One-size-fits-all approach, no matter what your body actually needs
No solution when your glutes check out and your thighs and back take over
Conflicting advice
Inconsistent results
Hours spent in gyms. Hundreds spent on trainers. Still guessing.
Build a Better Butt
Creates the right internal conditions so that glute activation isn't random anymore
A clear, step-by-step process that works for your body, no matter your starting point
No fluff. No filler. No hype. Just the stuff that quietly solves the problem
Do it at home. In your PJs. For real.
30 Days Money Back Gaurantee
Who This Was Built For
Not everyone needs a new glute program. But if you've felt like something's been missing, even though you're doing all the "right" things, this was made with you in mind.
You've done the recommended glute exercises but never quite felt like your glutes did the thing.
You've sensed something's off, but nobody's been able to explain what it is.
You’re not looking for a shortcut -- you're looking for someone who actually understands the problem.
You don’t need hype or motivation. You just want your effort to lead to progress.
30 Days Money Back Guarantee
Who Created Build a Better Butt?
I’m not an influencer.
I’m not a marketing guru.
I’m a coach who spent years trying to figure out why glute training works for some people but not for others.
Honestly, it took longer than I expected.
Mentors. Courses. Study. Travel.
And the research.
So. Much. Research.
Here's what I found:
It's not magic. It’s not genetics.
It's a solvable problem.
We just need to look at pieces of the puzzle most programs are ignoring.
This is the system I wish I had ten years ago.
The one I built so you don't have to keep guessing.
Now it’s yours.
Who Created Build a Better Butt?
I’m not an influencer.
I’m not a marketing guru.
I’m a coach who spent years trying to figure out why glute training works for some people but not for others.
Honestly, it took longer than I expected.
Mentors. Courses. Study. Travel.
And the research.
So. Much. Research.
Here's what I found:
It's not luck. It’s not genetics.
It's a solvable problem.
We just need to look at pieces of the puzzle most programs are ignoring.
This is the system I wish I had ten years ago.
The one I built so you don't have to keep guessing.
And now, it’s yours.
You're Early. That Matters.
Join during pre-launch and you’ll get:
Immediate access to the first part of the course so you can feel your glutes working straight away.
Early access to the crucial Glute Platform modules -- before they're released to the public
Heavily discounted pre-launch pricing
You’ll also get exclusive bonuses, including webinars where I'll personally answer your questions and provide feedback.
(I want early adopters to get great results and tell all their friends, so yes -- I'm invested in making sure you nail this.)
It’s the same course either way. You’re just getting a head start and a little extra help from me.
Join Today to Build Better Glutes
Regular Price: $299
Pre-Launch Price:
$99
Everything Included
A step-by-step video course that takes your glutes from "I think I felt something" to
"Ohhh... so that's what I've been missing!"
Short, effective sessions (10-15 minutes) that fit in easily with the usual life stuff
Practical cues and subtle adjustments change how the movement feels, not just how it looks
Lifetime access, so you can go at your own pace. No schedule. No pressure. No falling behind.
Live Q&A webinars for pre-launch members (because yes, I'm a real person and your questions deserve real answers).
Early Joiner Bonus: Get personal feedback on your technique. Post a video in the group and I'll coach you through what to tweak -- because this only works if it works for you.
This Exclusive Pre-Launch Offer Disappears In:
Once the timer hits zero, the price goes up!
100% Money-Back Guarantee
This isn't a "hope it works" program, it's a "feel it working" program.
You've got 30 days to try it out and feel the difference yourself.
If you apply what you've learned and feel like nothing has changed, I'll refund your money.
No drama. No guilt trip.
You deserve to feel this in your body.
And if you don't? You get your money back.
Don’t just take our word for it
See what others are saying
Skye W
The information on the internet is overwhelming, and I needed someone I could trust to cut through the noise. Stu has been that expert for me, helping me understand my body, improve my movement, and fueling my drive to be better. I’m so grateful to work with him!
Hannah R
Stu explains things so well, you understand what you’re doing and why. Tonight I felt my upper traps go off for the first time ever and my squat actually worked my glutes. Two achievements in one session! I’ve never met a trainer like him – his knowledge is incredible.
Alicia N
Stu doesn’t just give generic exercises, he understands my body and what I need. He focuses on the small details and thinks outside the box to improve my performance. I’ve never experienced this level of expertise or results with other trainers.
Alexandra P
Before meeting Stu, I had competed in a physique competition with a professional figure coach and squatted as heavy as 85kg. In my first session with Stu, I felt my glutes working harder during a simple bodyweight squat than they ever did squatting 85kg. I realize now my squat technique relied on my quads, and my glutes hardly did a thing. It’s very different now!
Fiona E
I had been training for a year with a body sculpting specialist and competing as a figure competitor, but I was having trouble developing my glutes, hamstrings, and abs. The work Stu has done with me has improved my physique considerably in such a short time, I can see a big difference in my glutes and abs. I recommend him so highly!
Amanda E
I just keep doing what Stu taught me and my glutes just keep growing!
Sheridan R
(Beautician)
I’ve had personal trainers for years but only got short-term results. Since working with Stu, my core is stronger, I can feel my glutes switch on, and I hold my body differently – I even look slimmer. I wish I had done this sooner!
30 Days Money Back Guarantee
Frequently Asked Questions
That’s exactly who this is for.
If the usual exercises haven’t worked for you, it’s because they skipped a step. This one doesn’t.
It helps you create the conditions your glutes need to actually do their job. That’s the part most programs miss, and the gap this one was built to fill.
Quite a lot, actually.
Join today and you'll get immediate access to the first 5 modules of the course, including Kickstart Your Glutes and the first 3 Glute Platform modules.
Kickstart Your Glutes is exactly what it sounds like: 3 glute drills you can do straight away to feel your glutes firing and eliminate compensations.
The early Glute Platform modules are also available, so you can feel the difference in your glutes as your body begins optimizing those deeper-level conditions.
The final Glute Platform modules -- where we add some of the most intense glute exercises ever onto your Glute Platform -- are nearly ready and will be released shortly.
As a pre-launch member you'll be the first to get access!
You’ll also lock in special pre-launch pricing and exclusive bonuses, including personalized video feedback on your technique and live Q&As with Stu.
You're getting early access.
More than half of the course is already available -- enough to get your glutes and Glute Platform working straight away.
The full course is scheduled for release by 13th October, 2025.
Pre-launch members will get early access to the modules as they’re released -- starting within the next few days. You'll also get access to live Q&As and personalized feedback that won't be available later.
The pre-launch discount ends on 13th October, 2025. After that, the price goes up.
Then we troubleshoot together.
This course was built to help people who’ve felt disconnected from their glutes, so it's normal if some parts take a little trial and error.
You’ll have access to support (including feedback on your technique), and if it still doesn’t feel different, you’re backed by the 30-day guarantee.
That’s not a pitch. It’s a promise.
It’s neither. It’s foundational.
This isn’t about being beginner or advanced -- it’s about filling in the missing pieces most programs skip.
It starts gently and then builds. Whether you’re new to glute training or you’ve been at it for years, you'll reach the point where the work starts to matter.
You can do either.
It works brilliantly as a standalone glute program you can do anywhere, any time, and see meaningful progress.
But if you’re already training -- with weights, at the gym, or any other structured approach -- Build a Better Butt also works as a primer to strengthen your glute connection and improve what you’re already doing.
Some use it before a workout. Some after. Some on rest days.
And for plenty of people, this is the workout.
There’s no single track to follow -- just a better foundation, whether you're squatting like a boss or doing glute drills in your PJs while your coffee brews.
Nope.
You + a floor = enough.
Yes! Once you're in, it's yours for good.
No expiry. No pressure. No falling behind.
30 Days Money Back Gaurantee
Not convinced? I don’t blame you.
Lots of programs say they're backed by science. Very few show their receipts.
Here are just some of mine (I couldn't fit all of them, but you get the idea)...
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Beardsley, C., & Contreras, B. (2014). The Increasing Role of the Hip Extensor Musculature With Heavier Compound Lower-Body Movements and More Explosive Sport Actions. Strength and Conditioning Journal, 36(2), 49-55. doi:10.1519/ssc.0000000000000047
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Behm, D. G., Anderson, K., & Curnew, R. S. (2002). Muscle Force and Activation Under Stable and Unstable Conditions. The Journal of Strength and Conditioning Research, 16(3), 416. doi:10.1519/1533-4287(2002)0162.0.co;2
Bergmark, A. (1989). Stability of the lumbar spine. Acta Orthopaedica Scandinavica, 60(Sup230), 1-54. doi:10.3109/17453678909154177
Blaiser, C. D., Roosen, P., Willems, T., Danneels, L., Bossche, L. V., & Ridder, R. D. (2018). Is core stability a risk factor for lower extremity injuries in an athletic population? A systematic review. Physical Therapy in Sport, 30, 48-56. doi:10.1016/j.ptsp.2017.08.076
Boyle, K. L., Olinick, J., & Lewis, C. (2010). The value of blowing up a balloon. North American journal of sports physical therapy : NAJSPT, 5(3), 179–188.
Bradley, H., & Esformes, J. (2014). Breathing pattern disorders and functional movement. International journal of sports physical therapy, 9(1), 28–39.
Buckthorpe, M., Stride, M., & Villa, F. D. (2019). Assessing And Treating Gluteus Maximus Weakness – A Clinical Commentary. International Journal of Sports Physical Therapy, 14(4), 655-669. doi:10.26603/ijspt20190655
Chaudhari, A. M., & Andriacchi, T. P. (2006). The mechanical consequences of dynamic frontal plane limb alignment for non-contact ACL injury. Journal of Biomechanics, 39(2), 330-338. doi:10.1016/j.jbiomech.2004.11.013
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Cholewicki, J., Panjabi, M. M., & Khachatryan, A. (1997). Stabilizing Function of Trunk Flexor-Extensor Muscles Around a Neutral Spine Posture. Spine, 22(19), 2207-2212. doi:10.1097/00007632-199710010-00003
Cholewicki, J., & VanVliet, J. J. (2002). Relative contribution of trunk muscles to the stability of the lumbar spine during isometric exertions. Clinical Biomechanics, 17(2), 99-105. doi:10.1016/s0268-0033(01)00118-8
Chuter, V. H., & de Jonge, X. A. (2012). Proximal and distal contributions to lower extremity injury: A review of the literature. Gait & Posture, 36(1), 7-15. doi:10.1016/j.gaitpost.2012.02.001
Cliftonsmith, T., & Rowley, J. (2011). Breathing pattern disorders and physiotherapy: Inspiration for our profession. Physical Therapy Reviews, 16(1), 75-86. doi:10.1179/1743288x10y.0000000025
Comerford, M., & Mottram, S. (2001). Functional stability re-training: Principles and strategies for managing mechanical dysfunction. Manual Therapy, 6(1), 3-14. doi:10.1054/math.2000.0389
Cook, G., Burton, L., Kiesel, K., Bryant, M., & Torine, J. (2010). Movement: Functional movement systems: Screening, assessment, and corrective strategies. On Target Publications.
Coratella G, Tornatore G, Caccavale F, Longo S, Esposito F, Cè E. The Activation of Gluteal, Thigh, and Lower Back Muscles in Different Squat Variations Performed by Competitive Bodybuilders: Implications for Resistance Training. International Journal of Environmental Research and Public Health. 2021; 18(2):772. https://doi.org/10.3390/ijerph18020772
Courtney, R. (2009). The functions of breathing and its dysfunctions and their relationship to breathing therapy. International Journal of Osteopathic Medicine, 12(3), 78-85. doi:10.1016/j.ijosm.2009.04.002
Cresswell, A. G., Grundström, H., & Thorstensson, A. (1992). Observations on intra-abdominal pressure and patterns of abdominal intra-muscular activity in man. Acta Physiologica Scandinavica, 144(4), 409-418. doi:10.1111/j.1748-1716.1992.tb09314.x
Donnelly, D. V., Berg, W. P., & Fiske, D. M. (2006). The Effect of the Direction of Gaze on the Kinematics of the Squat Exercise. The Journal of Strength and Conditioning Research, 20(1), 145. doi:10.1519/r-16434.1
Don't believe me yet? We're only up to E...
Escamilla, R. F. (2001). Knee biomechanics of the dynamic squat exercise. Medicine and Science in Sports and Exercise, 127-141. doi:10.1097/00005768-200101000-00020
Flanagan, S. P., Kulik, J. B., & Salem, G. J. (2015). The Limiting Joint During a Failed Squat. Journal of Strength and Conditioning Research, 29(11), 3134-3142. doi:10.1519/jsc.0000000000000979
Flanagan, S. P., & Salem, G. J. (2008). Lower Extremity Joint Kinetic Responses to External Resistance Variations. Journal of Applied Biomechanics, 24(1), 58-68. doi:10.1123/jab.24.1.58
Fort-Vanmeerhaeghe, A., Bishop, C., Buscà, B., Aguilera-Castells, J., Vicens-Bordas, J., & Gonzalo-Skok, O. (2020). Inter-limb asymmetries are associated with decrements in physical performance in youth elite team sports athletes. Plos One, 15(3). doi:10.1371/journal.pone.0229440
Frank, C., Kobesova, A., & Kolar, P. (2013, February). Dynamic neuromuscular stabilization & sports rehabilitation. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3578435/
Fry, A. C., Smith, J. C., & Schilling, B. K. (2003). Effect of Knee Position on Hip and Knee Torques During the Barbell Squat. Journal of Strength and Conditioning Research, 17(4), 629-633. doi:10.1519/00124278-200311000-00001
Gandevia, S., Butler, J., Hodges, P., & Taylor, J. (2002). Balancing Acts: Respiratory Sensations, Motor Control And Human Posture. Clinical and Experimental Pharmacology and Physiology, 29(1-2), 118-121. doi:10.1046/j.1440-1681.2002.03611.x
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Gullett, J. C., Tillman, M. D., Gutierrez, G. M., & Chow, J. W. (2009). A Biomechanical Comparison of Back and Front Squats in Healthy Trained Individuals. Journal of Strength and Conditioning Research, 23(1), 284-292. doi:10.1519/jsc.0b013e31818546bb
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Heo, M., Kim, K., Hur, B., & Nam, C. (2015). The effect of lumbar stabilization exercises and thoracic mobilization and exercises on chronic low back pain patients. Journal of Physical Therapy Science, 27(12), 3843-3846. doi:10.1589/jpts.27.3843
Hertel, J., & Corbett, R. O. (2019). An Updated Model of Chronic Ankle Instability. Journal of Athletic Training, 54(6), 572-588. doi:10.4085/1062-6050-344-18
Hewett, T. E., Myer, G. D., Ford, K. R., Heidt, R. S., Colosimo, A. J., Mclean, S. G., . . . Succop, P. (2005). Biomechanical Measures of Neuromuscular Control and Valgus Loading of the Knee Predict Anterior Cruciate Ligament Injury Risk in Female Athletes: A Prospective Study. The American Journal of Sports Medicine, 33(4), 492-501. doi:10.1177/0363546504269591
Hewett, T. E. (2017). Preventive biomechanics: A paradigm shift with a translational approach to biomechanics. Journal of Science and Medicine in Sport, 20. doi:10.1016/j.jsams.2017.01.002
Hibbs, A. E., Thompson, K. G., French, D., Wrigley, A., & Spears, I. (2008). Optimizing Performance by Improving Core Stability and Core Strength. Sports Medicine, 38(12), 995-1008. doi:10.2165/00007256-200838120-00004
Hlavenka T.M., Christner V.F.K., Gregory D.E. (2017). Neck posture during lifting and its effect on trunk muscle activation and lumbar spine posture. Applied Ergonomics, 62:28-33. doi: 10.1016/j.apergo.2017.02.006
Hodges, P. W., Heijnen, I., & Gandevia, S. C. (2001). Postural activity of the diaphragm is reduced in humans when respiratory demand increases. The Journal of Physiology, 537(3), 999-1008. doi:10.1113/jphysiol.2001.012648
Hodges, P. W., & Richardson, C. A. (1997). Contraction of the Abdominal Muscles Associated With Movement of the Lower Limb. Physical Therapy, 77(2), 132-142. doi:10.1093/ptj/77.2.132
Hodges, P. W. (2003). Core stability exercise in chronic low back pain. Orthopedic Clinics of North America, 34(2), 245-254. doi:10.1016/s0030-5898(03)00003-8
Hodges, P. W., Eriksson, A. M., Shirley, D., & Gandevia, S. C. (2005). Intra-abdominal pressure increases stiffness of the lumbar spine. Journal of Biomechanics, 38(9), 1873-1880. doi:10.1016/j.jbiomech.2004.08.016
Hollman, J. H., Ginos, B. E., Kozuchowski, J., Vaughn, A. S., Krause, D. A., & Youdas, J. W. (2009). Relationships between Knee Valgus, Hip-Muscle Strength, and Hip-Muscle Recruitment during a Single-Limb Step-Down. Journal of Sport Rehabilitation, 18(1), 104-117. doi:10.1123/jsr.18.1.104
Horschig, A., Sonthana, K., & Neff, T. (2017). The squat bible: The ultimate guide to mastering the squat and finding your true strength. Squat University LLC.
Hu, H., Meijer, O. G., van Dieën, J. H., Hodges, P. W., Bruijn, S. M., Strijers, R. L., Nanayakkara, P. W., van Royen, B. J., Wu, W., & Xia, C. (2010). Muscle activity during the active straight leg raise (ASLR), and the effects of a pelvic belt on the ASLR and on treadmill walking. Journal of biomechanics, 43(3), 532–539. https://doi.org/10.1016/j.jbiomech.2009.09.035
Hwang, S., Kim, Y., & Kim, Y. (2009). Lower extremity joint kinetics and lumbar curvature during squat and stoop lifting. BMC Musculoskeletal Disorders, 10(1). doi:10.1186/1471-2474-10-15
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I'm seriously impressed you made it this far.
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Those two Moreside & Mcgill papers are quietly revolutionary, by the way.
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If I listed a Simpsons episode in here, do you think anyone would notice...?
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If you liked this, you'd love the Google Doc where I collect & categorize all this stuff. It's 120 pages long.
